Blog - Month: October 2017
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Month: October 2017
What Can your Account Manager Do for You?
If you sign on with Virteom, or are already a maintenance customer - you have an account manager. But, what can your account manager do for you?
Create Landing Pages that Convert
Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the
Chatbots are on the rise -- and that's good news for you
Over the past few years, a new trend has been gaining steam online: chatbots. Theyre a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool and this year, theyre only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For