More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts.

There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of:

1) Reduces your media costs

Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums.

2) Increase leads with organic traffic

When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential customers to find you.

3) Serve your customers better

Customers frequently reach out to small businesses through social media. When you are engaged and responsive, you can provide better customer service to your customers.

4) Establish your brand's message and voice

You can share your brand's message and voice through your posts on social media. Perhaps you want to share a positive customer testimonial or maybe employee recognition. Regardless, regularly posting to social media can help you to increase brand awareness.

5) Interact with other businesses

You are probably aware that you can connect to consumers through social media, but did you know that you can also connect with other businesses? There are many opportunities to collaborate with other businesses and potential partners on social media.

6) Build your online reputation

Reputation management is an important in business - especially online. Proactively interacting with your customers on social media increases engagement and your ability to receive positive feedback. The best part is that when you receive positive feedback via social platforms, it is visible for everyone to see!

With a bit of planning and regular management, social media has many benefits including saving money, increasing leads, customer service, brand awareness, business-to-business marketing and managing your online reputation. If you are not using social media, contact us to learn how you can better use it to enhance your brand performance.