Add a set of attributes first to the attribute area of the cart. This could be something like Colors: black, white, red and so on. It could also be purchase or lease and the options.

1. Click on "Manager"
2. Click on "Store"
3. Click on "Attributes"
4. Click "Add New Attribute"
5. Give the Attribute a name and fron facing name
6. Click "Add Option Value" and then type in the value. Click "Save Attribute" in between adding each one.

Now add those Attributes to one or more products.

1. Go to the Products section
2. Select your product
3. Click on "Options" and select the attribute set you just created from the Attributes area.
4. Put a price into each attribute you want to appear on the product - NOTE: DO NOT USE COMMAS
5. Click "Save Options"

Now when you view the product page it will show the attrributes / options that product can have.